|
|
|
ADVERTS | HOME PAGE | CONTENTS
There
are 14 Classes of outdoor advertisement that benefit from deemed consent: that
is, they do not normally require planning approval. Each has its own criteria
that must be complied with. If these conditions are not fully satisfied then
planning approval will be necessary.
There
are also stricter rules for the display of deemed consent advertisements in any
Area
of Special Control of Advertisements.
Provided that the particular advertisement you propose to display conforms
entirely to all the relevant provisions of its own class, you do not need the
planning authority’s consent to display it. If you are in any doubt whether
your advertisement benefits from deemed consent, you would be well advised to
consult the planning authority before you display it.
|
|
CLASS 1 - 'Functional Advertisements':-
Required by
Public Bodies to provide directions or information about services, such as bus
and rail timetables or public
warning and information notices.
·
Advertisements
must not exceed 1.55 square metres in area and a reasonable degree of
illumination is allowed to enable the information or directions to be read in
hours of darkness.
CLASS 2 - Miscellaneous advertisements on any premises:-
For
a variety of small signs in and on buildings to which they relate.
Class
2A - identification, direction or warning
signs. Such as house numbers or names, 'no parking' signs, 'beware of the dog'
notices etc.
·
Adverts
must not exceed 0.3 sq m.
·
Illumination
is NOT allowed.
Class
2B - professional,
business or trade signs for the premises concerned.
·
brass
plates for doctors, dentist, surveyors etc
·
the
name of the company operating from the premises.
·
Adverts must not exceed 0.3 sq m.
·
Two adverts may be displayed at different entrances
if on different road frontages.
Class
2C - permits, notices or signs concerning
religious, educational, cultural, medical or other similar institutions, or
·
Any
·
Adverts may not exceed 1.2 sq m.
·
Two adverts may be displayed at different entrances
if on different road frontages.
Class 2B
and C Advertisements may be illuminated with deemed consent if the illumination
is intended to indicate that medical or similar services or supplies are
available at the premises.
No letters, figures, symbols or devices
may be over 0.75m in height (750mm), or 0.3m in height if the premises are in
an Area of Special Control of Advertisements.[ASCA]
CLASS 3 - Temporary Advertisements:
Class
3A - Estate agents
boards etc:-
They must not exceed 2 sq.m (or 2.3sq.m in total if two boards are to be joined
together) for agricultural, commercial or industrial sales or lettings.
0.5
sq.m per board (or 0.6 sq.m if joined together) for residential sales or letting
purposes. Boards may not extend outward from a wall in excess of 1m. Only one
board may be displayed on the premises and must be removed within 14 days of
completion of a sale or letting.
Class
3B - Temporary Sales Notices:-
E.g. sale of farm
livestock and equipment, house auction notices. The board may not exceed 1.2
sq.m and must be placed only at the place of sale.
Class
3C - Construction Site Boards:-
Which display the
names and details of those firms working on the construction site. Boards
should not exceed 2 sq.m for the display of one firm at the premises, plus 0.4
sq.m for each additional firm if they are sharing the board.
·
if
the development project is known by a particular name, the size of the
advertisement board may be increased to enable the name to be displayed
·
If
the board is more than 10m from a road it may increase to 3 sq.m plus 0.6 sq.m
per firm on that board.
·
If
the board is already being displayed, so that it is impracticable or inconvenient
to add another name to it, any other firm, contractor or individual working at
the site may display their own separate board for up to three months, provided
that it is no larger than 0.5 of a square metre on each road frontage to the
site of the project.
All
boards under 3C must be removed after construction works have been completed.
CLASS
3D - Local Event Notices:-
That are not commercial,
such as church fetes, amateur sports events, school open days etc.
Essentially any advert for a non-commercial event by charitable, educational,
religious, political, cultural, recreational or social groups.
·
Adverts
must not exceed 0.6 sq.m.
CLASS
3E - Agricultural Demonstrations:-
E.g. crop trials.
·
Adverts
may only be sited on the land where the demonstration is to take place, must be
no larger than 1.2 sq.m in total for all notices (0.4 sq.m for individual
notices) and may not remain in place exceeding 6 months in any year.
CLASS
3F - Adverts for Fairs & Circuses:-
·
The
Local Authority must be informed of the sites for the adverts 14 days before
the notices are posted.
·
The
adverts may only be displayed up to 14 days in advance and must be removed
within 7 days after the event.
·
The
notice or sign must not exceed 0.6 of a square metre.
IN ALL
CLASS 3 ADVERTISEMENTS:
·
No
letters, numbers, symbols or devices may exceed 0.75m (750mm) in height (0.3m
(300mm) in any Area of Special Advertisement Control).
·
The
highest part of the advertisement may not be more than 4.6m above ground level
(3.6 m agl in Areas of Special Control [ASCA], except Estate Agents boards where the property to be sold or let
is above that height).
·
No
Class 3 advert may be illuminated.
·
If
a Class 3 advertisement relates to a sale or event, it must not be displayed
more than 28 days before the sale or event begins and must be removed within 14
days after it ends.
CLASS 4 - Illuminated Advertisements:
Illumination
is permitted under this Class for internally illuminated letters or characters
on an illuminated background or lit by 'halo' illumination where:-
·
there
is no flashing (intermittent) or moving light source,
·
no
animation
·
no
exposed cold cathode tubing and,
·
there
must be no more than one fascia panel and one projecting sign at right angles,
·
for
shops, the sign may
only be displayed on a the wall with a shop window.
·
the
sign must be at least 2.5m high at its lowest point,
·
fascia
signs must not extend more than 250mm from a wall.
·
Projection
signs must not exceed 250mm in width between the two sides.
Class 4
is not available for any premises in a Conservation Area, Area of Outstanding
Natural Beauty, The
Class 4(A) permits internally or ‘halo’
illuminated advertisements on premises within a retail park but only on a
frontage which faces or overlooks a communal car park. A projecting sign on
these premises must not exceed 1 square metre, project more than 1 metre from
the wall or be more than 1.5 metres high.
Class 4(B) permits internally or ‘halo’
illuminated advertisements on other business premises (see Class 5 below) if
they relate wholly to the business or name or qualifications of the person
carrying on the business or the goods sold or services provided. A projecting
sign must not exceed 0.75 of a square metre in area, project more than 1 metre
from the wall, exceed two-thirds of the width of any pavement below it, or be
more than one-sixth of the frontage measured to the top of the advertisement.
CLASS 5 - Advertisements of Goods & Services:-
Which draw attention
to any commercial or other services and goods for sale at business premises.
'Business
Premises' includes:-
·
offices,
·
banks
and building societies,
·
shops
and shopping centres,
·
supermarkets
of any size,
·
theatres,
cinemas, dance halls, bingo halls,
·
amusement
arcades,
·
showrooms
and garages,
·
restaurants
and cafes,
·
factories
and private works.
Class 5
only permits advertising of the Goods and Services available at the premises,
including the name and qualifications of the business or individual providing
the goods and services.
Eg "Butters Bakery" or "Ian P.Butter BSc FRICS
CHARTERED SURVEYOR"
Class
5 adverts must not:-
·
have
letters, numbers or device larger than 0.75m in height (0.3m in an Area of
Special Control [ASCA],
·
have
its highest part over 4.6m above ground level (3.6m in an ASCA),
·
have
its highest point above the level of the bottom of the first floor window in
the wall where the advert is located,
·
be
illuminated (except for medical services or supplies [link]
·
exceed
10% in area of the external face of the building in a Special Control Area,
measured up to a height of 3.6m above ground level.
For
shops: an advertisement may only be displayed on the external wall containing
the shop window.
CLASS 6 - Advertisements on Business Forecourts:
Class
6 allows Class 5 advertisements to be displayed on business forecourts; i.e.
notices, signs and adverts drawing attention to commercial services, goods for
sale and other business services, such as, petrol filling stations, enclosed or
separated areas in front of shops, or terrace in front of a restaurant.
'Forecourt' - includes any wall, screen,
fence or other structure that encloses a forecourt, so long as the means of
enclosure is not part of the business premises itself.
Any
signs under Class 6 must be:-
·
at
ground level,
·
not
exceeding 4.5sq.m for all forecourt advertisements on each frontage to the
forecourt. I.e. two forecourt frontages allows 9 sq.m with no more than 4.5
sq.m on either frontage.
·
Must
not be illuminated in any circumstances.
A forecourt does NOT include the area of pavement in front
of business premises which forms part of the highway.
Because
Class 6 permits advertisements on the forecourt of business premises, any such
notices, signs or advertisements must be at ground-level.
And the total permitted area for all forecourt advertisements must not exceed 4.6
square metres on each forecourt frontage to the premises. So a building with
two forecourt frontages may have advertisements not exceeding 9 square metres
in all, provided that those on each frontage do not exceed 4.6 square metres. Forecourt advertisements must not be
illuminated in any circumstances.
CLASS 7 - Flag Advertisements: this deemed consent has no effect upon
the display of the national flag under exempt advertisements.[link]
Class
7A - allows one flag
on one flagpole of any height, fixed upright on the roof of a building. The
flag itself may only have the name, device, emblem or trademark of the person
or company occupying the building.
The
flag may alternatively refer to a particular event that is to take place in the
building.
Flags
are not allowed to advertise a product without advertisement consent.
Class
7B - permits the
display of flags at house building sites and where houses remain available for
sale, but not in National Parks, Areas of Outstanding Natural Beauty,
Conservation Areas, The Broads or Areas of Special Control of Advertisements [ASCA]
·
each
flag must be on a single vertical flagpole,
·
no
more that 1 flag for sites of 10 or less houses,
·
2
flags for sites of 11 - 100 houses,
·
3
flags for sites with over 100 houses.
·
no
flagpole may exceed 4.6m high,
·
no
flag may exceed 2 sq.m in area,
·
the
flagpole must be removed before the end of 12 months from the completion of the
last house. (there are special arrangements for phased developments).
CLASS 8 - Poster Hoardings Around Temporary Construction
Sites:
Construction
sites or buildings may be screened by poster hoardings for up to 3 years
only, while work is being undertaken on the site.
This
is only applicable to land being developed for commercial / business purposes
and is NOT available for residential development sites.
This
class allows some environmental benefit to flow from the screenage of the
development site.
Class
8 is NOT available in National Parks, Areas of Outstanding Natural Beauty,
Conservation Areas, The Broads or Areas of Special Control of Advertisements [ASCA]
Class
8 advertisements must not :-
·
be
displayed for more than 3 months before the start of works on the site,
·
Be
less than 1.5m high & 1m long, or more than 3.1m high and 12.1 m long,
·
Be
displayed for more than 3 years.
But
may:-
be illuminated in a
manner reasonably required for the purposes of the advert.
Written
notification must be sent to the planning department at least 14 days before
the poster hoarding is erected, accompanied by a copy of the detailed planning
permission for the site.
CLASS 9 - Four Sheet Poster Panels Displayed on Purpose
Designed Highway Structures:
This
may include purpose designed bus shelters, poster beacons in pedestrianised
areas, information kiosks etc.
·
the
structure, such as a bus shelter or information kiosk, must be purpose-designed
for displaying this size of poster-panel;
·
the
poster-panel must not exceed 2.16 square metres in area; and
·
no
illumination is permitted.
CLASS 10 - Neighbourhood Watch and other Watch Scheme Signs:
Class
10 enables outdoor signs for a closed circuit television surveillance scheme or
a Neighbourhood Watch and other Watch schemes, jointly established by a local
Watch committee and the police authority, to be displayed on, or near, highway
land, saying that a Watch scheme is in operation in the area. This is also
intended to include Home Watch, Crime Watch, Farm Watch and Industrial Watch
schemes set up jointly with the police authority. Signs must NOT:-
·
exceed
0.2 sq.m ( 457mm x 457mm),
·
be
more that 3.6m above ground level.
The
local planning authority must be notified at least 14 days before a sign is to
be erected to ensure it is properly authorised by the police and highway
authority if necessary.
Any
intended sign to be erected on highway land must first obtain the approval of
the highway authority.
If
support for the watch scheme is withdrawn the signs must be removed within 14
days.
CLASS 11 - Directional Advertisements: temporary signs used to direct
visitors to house building sites. Adverts must:-
·
not
be more than 0.15 sq.m (380mm x 380mm),
·
not
be more than 4.6m above ground level, (3.6 m in [ASCA])
·
not
have lettering less than 40mm or more than 250mm high,
·
not
be illuminated or made of reflective material,
·
not
look like an official traffic sign,
·
be
near but not on highway land and not within 50m of an official traffic sign
facing the same way.
·
not
be more than 2 miles from the main entrance to the house building site.
·
not
remain in place for more than two years
·
be
removed once the housing development is completed.
14 days
notice must be given to the local authority before any sign is erected with
details of their location and intended date of erection.
CLASS 12 - Advertisements Displayed Inside Buildings:
Adverts
may be displayed inside a building if:
·
they
are illuminated (eg Chemists sign)
·
the
building is mainly used to display advertisements or,
·
the
advertisement is within 1m of any window or other external opening from which
it can be seen from outside the building.
CLASS 13 - Sites used to Display Advertisements for the
preceding 10 years:
Class 13 allows advertisements to be displayed on a
site that has been used continually for the preceding ten years for the display
of advertisements. Class 13 does not permit any substantial increase in the
extent, or alteration in the manner, of the use of the site or the display of
the advertisement.
CLASS 14 - Advertisements Displayed after the Expiry of
Express Consent:
An
advertisement allowed under an express consent may be allowed to continue
beyond the permitted period (usually 5 years), where the authority has not
forbidden any further display or refused any renewal application.
CLASS 15: Captive balloons
advertisements:-
One
balloon advertisement may be displayed if it is:
·
not
more than 60 metres above the ground;
·
not
displayed for more than 10 days in any calendar year; and
·
not
in any Area of Special Control of Advertisements, National Park, Area of
Outstanding National Beauty, Conservation Area or the
Although
captive balloon advertisements displayed at a height of more than 60 metres
above ground level may be displayed, they are subject to the civil aviation
controls over all forms of aerial advertising, and you must obtain the Civil
Aviation Authority’s consent before you fly any balloon ata height of more than
60 metres.
CLASS 16: advertisements on telephone
kiosks
Class
16 allows the display of an advertisement on the glazed surface of a telephone
kiosk, other than a kiosk of type
[1]
No advertisement may be displayed in an Area of Outstanding Natural
Beauty,
a Conservation Area, a National Park, the Broards or an Area of
Special
Control of Advertisements.
·
Illumination
is not permitted.
·
With
the exception of the name of the electronic communications code operator, its
trading name or symbol, no advertisement may be displayed on more than one face
of the kiosk.
·
Where
three or more kiosks are sited in a row or group, the display of an
advertisement on any face of one kiosk shall preclude the display of an
advertisement on the face of any adjacent kiosk.
BACK TO:
Beginning of This Section